After two months now of using Google Analytics, and just general watching of the virtual trickle of traffic into my shop, I'm realizing my self-promotion skills are sorely lacking. Why is it some people have 300 hits in a day on one item when I have 40 in three months? I'm not whining; I'm genuinely trying to figure this out.
Here is an example. I listed an item today about four hours ago. I did a search for two words in the title: butterfly, tote. The two matching items before mine (also listed today) had 120+ hits, same with the two after. Me? FOUR. Count on one hand and you'll still have the pinky left over.
Now, I am very comfortable with the quality of my product. I am not so, however, with the quality of my marketing. This is an area I have long felt needed to change, and I think there is no time like the present to do exactly that. I am hoping in the near future to make a clean sweep and re-photo everything in my shop. And of course, listing more and more often couldn't hurt.
As one who is painfully shy in many social situations, the idea of standing under a spotlight is a bit quease-inducing. But I do believe what I make is good. And obviously I need to work harder at letting people know about it. Starting today. Starting NOW.
Hi. My name is Jodi. I make awesome accessories, as seen HERE.